Traffic statistics are an important component to operating any directory. Traffic statistics allow for site managers to show their sponsors the effectiveness of advertising on your directory. eDirectory makes it quite simple for site managers to show their sponsors the data with a convenient monthly email with the statistics already calculated. Site managers can set up this monthly email to sponsors in the site manager area. This article will provide an overview and explanation of what the stats mean and where you can find them. If you would like to set up this monthly e-mail system, click on this link Editing E-mail Notifications.

 

NOTE: eDirectory statistics may differ from Google stats because we have a  very simple filter for removing bot traffic, which is basically to not include traffic from known bot IP addresses.  Google Analytic and other web site statistics systems potentially have more advanced filtering, which means eDirectory’s site stats are typically slightly higher.

 

1. Upon opening site manager, click on Content Manager.

 

 

2. Then, double check to make sure you are on the Listings tab.

 

3. Next, find the listing that you want the Traffic Report for. Click on this listing, so you can see the micro version of this listing on the right side of the screen.

 

4. You will notice that at the bottom of the micro version, there will be icons that you can click on for Reviews, Leads, Facebook Comments, and Traffic Reports. Select Traffic Reports in the bottom right hand corner of the screen.

 

 

You will notice that the statistics are figured on a monthly basis. You will see the headings Summary, Detail, Click Thru, and E-mail. Each statistic provides an insight into what visitors are looking at.
 

Summary: This statistic means the amount total that this listing appeared in a general search.

 

Detail: This statistic shows the amount of times that the listing was clicked on.

 

Click Thru: A Click Thru means a visitor has read the details of the listing and has clicked on the link to go directly to the listing's linked website for more information.

 

E-mail: An e-mail statistic means that a visitor has e-mailed the listing requesting more information.