How to Configure Google Analytics

Introduction

Google Analytics is an indispensable tool for understanding your website's performance and user behavior. By integrating it with your eDirectory site, you gain access to detailed traffic insights, enabling you to optimize your content and marketing strategies. This guide provides a clear, step-by-step process for setting up Google Analytics, ensuring you can leverage its powerful features to enhance your site's effectiveness. Before you begin, ensure you have a live domain linked to your site, as Google Analytics requires a functional website to track data.

Steps to Configure Google Analytics

  1. Create a Google Analytics Account:

  1. Account Details:
    • Enter your desired "Account Name."
    • Optionally, adjust the "Account Data Sharing Settings" to your preferences.
    • Click "Next."

  1. Property Setup:
    • Provide a "Property Name" for your website.
    • Select your "Country," "Time Zone," and "Currency."
    • Click "Next."

  1. Business Information:
    • Choose the appropriate "Business Category" and "Business Size."
    • Click "Next."

  1. Business Objectives:
    • Select the business objectives that align with your goals.
    • Click "Create."

  1. Terms of Service Agreement:
    • Review and accept Google's "Terms of Service Agreement."

  1. Data Stream Configuration:
    • Choose "Web" as the data collection platform.
    • Enter your website's "Website URL" (e.g., www.yourdomain.com ).
      • Important: Replace yourdomain.com with your actual website's domain.
    • Enter a "Stream Name" (e.g., Your Website Name).
    • Click "Create Stream."

Important Note: Replace “test” with your site domain, ensuring the URL is in the proper format (e.g., www.test.com).

Additional Requirement: Ensure to have a live domain linked to your site before configuring Google Analytics in your site. Contact the support team at support@edirectory.com if you need a domain change or check out our instructional article to learn more: Domain Change: How can I proceed to change my domain?

  1. Retrieve the Measurement ID:
    • Wait until a tab named "How to configure a Google Tag" loads and locate the "Measurement ID" (starts with "G-").
    • Copy the Measurement ID, make sure not to copy the apostrophes (')

  1. Integrate with eDirectory:
    • Access your eDirectory "Site Manager."
    • Navigate to "Configuration" → "Google Integrations."
    • Select the "Google Analytics" tab.
    • Paste the copied "Measurement ID" into the "Google Analytics Account" field.
    • Select the pages you want to track.
    • Click "Save Changes."

  1. Compatibility Check:
    • Verify your site's compatibility with Google Analytics 4.
    • If the placeholder code in the "Google Analytics Account" field begins with "G-", your site is compatible.
    • If it begins with "UA-", you will need to utilize Google Tag Manager to install Google Analytics 4. Refer to the article: "How to install Google Analytics 4 on Google Tag Manager."

Conclusion

By completing these steps, you've successfully configured Google Analytics on your eDirectory website. You can now begin tracking valuable data about your site's performance and user interactions. Regularly reviewing this data will allow you to make informed decisions to improve your site. If you encounter any difficulties or require further assistance, please contact our support team at support@edirectory.com.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.