Traffic Statistics in Your eDirectory

Introduction

For any thriving online directory, traffic statistics are an indispensable asset. They furnish critical insights into the performance of individual listings, empowering site managers to effectively showcase the value of advertising to their valued sponsors.

This article will delve into the methodology behind eDirectory's traffic statistics measurement, guide you to their location within the platform, and provide a clear explanation of each key metric presented.

To further streamline communication and provide sponsors with consistent performance updates, eDirectory offers an automated monthly email report summarizing their listing's activity. You can enable and configure this valuable feature here: Sponsor Stats E-mail.

Deciphering eDirectory's Traffic Statistics:

It's important to understand that the traffic statistics generated by eDirectory might exhibit slight differences when compared to data from platforms like Google Analytics or other web tracking systems. This variance stems from eDirectory's implementation of a dedicated bot traffic filter. Our system actively excludes visits originating from known bot IP addresses, ensuring a more accurate representation of genuine user engagement. Other tracking systems may employ different or less aggressive filtering techniques, leading to these expected variations in reported numbers.

Accessing Listing Traffic Statistics:

To access the detailed traffic statistics for a specific listing on your eDirectory, please follow these simple steps:

Log in to Site Manager: Begin by accessing your eDirectory administrative backend (Site Manager).
Navigate to the Content Tab: Once logged in, locate and click on the "Content" tab in the main navigation menu.

Select the Listings Option: Within the "Content" tab, click on the "Listings" option to view a list of all your directory listings.

Locate and Analyze a Listing: Find the specific listing for which you want to review traffic data. On the right side of the screen, you will see a condensed preview or micro-version of the listing. At the bottom right corner of this listing preview, click on the "Traffic Reports" button.

Understanding the Key Metrics:

eDirectory meticulously records traffic statistics on a monthly basis. The comprehensive traffic report for each listing includes the following four crucial metrics:

Summary: Total times the listing appeared in search results. Shows visibility.

Detail: Times the listing was clicked on to view more info. Shows interest.

Click Thru: Times the website link was clicked to visit the listing's site. Shows strong interest/leads.

E-mail: Times someone used the contact form to email the listing. Shows direct inquiries.

Phone: Times the phone number was clicked to call the listing. Shows immediate contact interest.
Additional Phone: Times the secondary phone number was clicked. Shows interest in alternative contact.

Conclusion

The ability to monitor and understand traffic statistics is invaluable for both site managers and sponsors within your eDirectory. By analyzing these metrics, sponsors can effectively gauge the impact and reach of their listings, allowing them to make informed decisions regarding their advertising strategies and optimize their online presence. Site managers, in turn, can leverage this data to demonstrate the tangible benefits of advertising within their directory, fostering stronger relationships with their sponsors and driving the overall success of the platform.

For more in-depth information or if you require any assistance in understanding or utilizing these traffic statistics, please do not hesitate to reach out to our dedicated support team. We are here to help you maximize the value of your eDirectory.