Updates to the Promotion Section in Version 13.5

Introduction

In the ever-evolving landscape of online directories, attracting new members and retaining existing ones is paramount for success. One of the most effective strategies to achieve this is by offering compelling discounts and incentives. Recognizing this crucial need, eDirectory has enhanced its promotional capabilities with the introduction of a revamped Promotional Codes feature. This article will guide you through the updated functionalities, empowering you to create and manage enticing discounts that drive growth and engagement on your platform.

We're thrilled to highlight the enhanced Promotional Codes functionality introduced with the eDirectory version 13.5.0 update! Continuing our commitment to empower site managers and elevate user experience, this upgrade provides a flexible and robust system for offering discounts to both new and returning members, directly bolstering your promotional strategies.

Please take note of the following key changes implemented in version 13.5.0:

• The "Promotions & Packages" tab within the Site Manager has been renamed to "Promotional Codes". Furthermore, the individual package options previously available have been discontinued in this latest version.
• Promotional codes are now exclusively applicable to plan subscriptions. They are no longer available for individual product purchases.

Understanding Promotional Codes:

Promotional Codes are unique, customizable codes that eDirectory site managers can easily generate within the system. These codes serve as a powerful mechanism to offer attractive discounts to prospective members on their initial subscription purchase and to reward existing members upon plan renewal. Whether your goal is to attract new users to your platform or to incentivize loyalty among your current members, Promotional Codes offer a versatile and effective tool to achieve your specific promotional objectives.

Effortless Creation:

Creating and managing Promotional Codes is designed to be intuitive and straightforward. Site managers can access this functionality directly from the Promote tab in their Site Manager dashboard. Simply navigate to Promotional Codes > Add Promotional Code. This user-friendly interface streamlines the entire process, allowing you to generate new discount codes with just a few simple clicks.

Customizable Code: Enter your desired, unique code name in the designated field.

Discount Type: Define the discount you wish to offer by selecting either a percentage-based reduction or a fixed monetary value.

Set Duration and Redeem Date: Control the lifespan and applicability of your promotion. Choose the desired duration for the code's validity and set a specific Redeem Date. For single-use codes, select "Once," or opt for "Forever" to allow unlimited use until the specified expiration date.

Code Ready for Action: Once configured, your promotional code is immediately ready to be distributed and used by your members.

Targeted Application (Specific Plans): Activate the "Apply for Specific Plans" option if you intend to restrict the usage of a particular promotional code to only select membership plans. (Please refer to the relevant eDirectory documentation for detailed information on creating and managing plans.)

Seamless Application at Checkout:

Applying a generated Promotional Code is a smooth and user-friendly experience during the checkout process. Users simply need to enter the code into the designated field at the checkout stage to instantly redeem the associated discount. This clear and immediate benefit enhances their purchasing journey and provides a strong incentive for conversion.

Conclusion

The enhanced Promotional Codes feature in eDirectory empowers site managers with a flexible and effective tool to drive user acquisition and foster member loyalty. By strategically creating and deploying these customizable codes, you can directly influence user behavior, incentivize conversions, and ultimately grow your online directory. Log in to your eDirectory account today and explore the exciting possibilities this feature offers. Unleash the power of discounts and take your promotional strategy to new heights, creating a thriving and engaged community around your eDirectory platform.