Item Statistics for the Mobile App in Version 13.7

Introduction

eDirectory version 13.7 empowers site managers with a new level of understanding regarding mobile user interaction. You now have access to detailed Item Statistics specifically for the Mobile App, enabling you to track crucial engagement metrics for listings, events, and other content directly from your familiar admin panel.

Accessing Mobile App Statistics: A Simple Guide

  1. Log in to your Site Manager Panel: Begin by accessing your eDirectory administrative backend.
  2. Navigate to Content: Locate the Content section within the Site Manager menu.
  3. Select Content Type: Choose the specific type of content you wish to analyze. This could be Listings, Events, Classifieds, Articles, or any other content module you have active.
  4. Choose Specific Item: Click on the individual listing, event, classified ad, or article for which you want to view mobile app statistics.

  1. Open Traffic Reports: Select the "Traffic Reports" option associated with that specific item.

Once you are within the Traffic Reports section, you will now find a new “App” tab conveniently located in the report's header. This tab is positioned to the right of the existing “Web” tab, providing a clear separation of web and mobile app data.

Unveiling the Mobile Engagement Data You Can Track:

The new App Statistics feature provides site managers with valuable insights into how users are interacting with your content through the dedicated mobile application. You can now monitor key metrics such as:

  • Listing Views: Discover the precise number of times a specific listing has been opened and viewed in detail within the mobile app.
  • Summary Views: Understand how frequently a listing has been previewed within search results or category listings within the app.
  • Phone Clicks: Track the number of times users have directly tapped on the provided phone number within the app to initiate a call.
  • Other Engagement Metrics: Gain visibility into additional actions users take while interacting with your content through the mobile app. This can include actions like saving to favorites, sharing, or other app-specific interactions.

Conclusion

This significant update provides unprecedented visibility into mobile user behavior, empowering site owners to:

  • Optimize Content for Mobile: Understand which types of content and information resonate most with your mobile app users.
  • Track Mobile Performance: Monitor the effectiveness of your listings and content within the mobile environment.
  • Improve Mobile User Engagement: Identify areas for improvement in your mobile app content and presentation to enhance user interaction.

Stay ahead in the mobile-first landscape with eDirectory 13.7 and make informed, data-driven decisions with comprehensive mobile tracking features! Upgrade your platform today! https://www.edirectory.com/upgrade-form.php

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