How to Send Web Notifications

In today's dynamic digital landscape, staying connected with your website visitors in real-time is paramount for fostering engagement and driving return traffic. Web notifications have emerged as a highly effective tool to achieve this, allowing you to deliver timely updates, personalized messages, and re-engagement prompts directly to your users' desktops or mobile devices, even when they aren't actively browsing your site.

This guide provides a clear, step-by-step process for implementing web notifications on your eDirectory website by leveraging the power of Google Tag Manager and the user-friendly platform of SendPulse. By following these instructions, you'll be able to harness the potential of web notifications to build stronger connections with your audience and keep them informed about the latest happenings on your directory.

Steps to Send Web Notifications:

1. Ensure Google Tag Manager Setup:

Before you proceed with integrating web notifications, it's essential to have Google Tag Manager properly configured on your eDirectory website. If you haven't already done so, please refer to our comprehensive guide on setting it up: Google Tag Manager Configuration.

2. Create a SendPulse Account:

Begin by navigating to https://sendpulse.com/ and creating a new account. SendPulse is a versatile platform that will enable you to effectively manage and send web push notifications to your website visitors.

3. Access SendPulse Dashboard:

Once you've successfully created and logged into your SendPulse account, you'll be directed to your dashboard. From here, locate and click on the "Push" option, followed by selecting "Add New Website."

4. Configure New Website:

In the website configuration settings, ensure you choose the "HTTPS://" protocol option and then enter the complete domain name of your eDirectory website in the designated field.

5. Follow SendPulse Prompts:

Carefully follow the on-screen prompts provided by SendPulse to customize your notification settings according to your preferences. Once you've configured them, click the "Next" button to proceed.

6. Copy Generated Script:

After configuring your website within SendPulse, the platform will generate a unique script for your site. Make sure to copy this entire generated script, as you will need it in the subsequent steps.

7. Access Google Tag Manager:

Open your Google Tag Manager account that is linked to your eDirectory website. Within your workspace, click on "Tags" in the left-hand menu, and then click the "New" button to create a new tag.

8. Tag Configuration:

To begin configuring your new tag, click on the section labeled "Tag configuration."

9. Choose Custom HTML:

From the list of available tag types, select "Custom HTML." This will allow you to paste the SendPulse script directly into your Google Tag Manager setup.

10. Configure Your Tag Details:

First, give your tag a descriptive name to easily identify it later (e.g., "SendPulse Web Notifications"). Then, paste the script that you copied in Step 6 into the "HTML" field. Next, click on the "Triggering" section below the tag configuration. From the available triggers, select "All Pages" to ensure the SendPulse script is implemented across your entire website. Finally, click the "Save" button to save your tag configuration.

11. Submit Changes in Google Tag Manager:

It's crucial to remember that simply saving the tag is not enough to make it live on your website. You need to submit the changes you've made in Google Tag Manager. To do this, click on the prominent "Submit" button located in the top-right corner of your Google Tag Manager interface.

12. Publish the Tag:

A "Submit Changes" window will appear. Here, you can add a descriptive name for this version of your container changes and provide a brief description of what you've implemented (e.g., "Implemented SendPulse Web Notifications"). Once you've added this information, click the "Publish" button to make the tag active on your eDirectory website.

13. Verify Tag Status:

After successfully publishing the tag, you should see a confirmation message within Google Tag Manager indicating that the changes are now live on your site. You can also visit your website and potentially see a prompt from SendPulse asking for permission to send notifications, confirming the successful integration.

Conclusion

Congratulations! By following these detailed steps, you have successfully integrated web notifications into your eDirectory website. You can now leverage this powerful communication channel to keep your audience informed about important updates, new listings, special offers, and any other relevant information, directly engaging them even when they are not actively browsing your directory. This enhanced communication capability contributes to a more interactive and engaging user experience, ultimately fostering greater satisfaction and encouraging repeat visits. Should you encounter any difficulties during this process or have any further inquiries, please do not hesitate to reach out to your dedicated eDirectory support team for assistance. Now, observe how your strategically implemented web notifications contribute to increased user engagement and overall satisfaction on your eDirectory website.