When you log in to the sponsor area, you will see this graph on your dashboard. In this article we will explain what each item refers to. 



You can click on View More Stats to toggle which items will show on the graph. Here is an explanation for each item.

Summary View: It shows how many times your listing appeared on the search results
Detail View: It shows how many times a user clicked on your listing to see more details. The listing level should have detail page enabled for this feature.
Leads: If the listing owner entered the email information in the listing form, this infor will show how many times users clicked the Send Email button and sent a message / lead. 
Website Views: If the listing owner has an external website and puts it in the listing form, this will show how many times people clicked on that link to visit the owner's external website. 
Total Viewers: It shows how many times people clicked on the listing to see more details since the time of the listing's creation.