The eDirectory system allows for the Site Manager to create and manage Promotional Codes. These Promotional Codes allow the Site Manager to provide a potential member a discount off their initial purchase of an item from their directory. They can also be used for existing members to provide them with a discount off the renewal cost for their item. The Promotional Codes can be added and managed through in the Site Manager > Revenue Center > Promotional Code. Please, check this article on how to add a promotional code: How to Add a Promotional Code