The latest update in eDirectory Version 13.7 brings an exciting new feature: support for animated GIFs in banners. This enhancement allows directory owners and advertisers to create more engaging and eye-catching advertisements, improving user interaction and increasing click-through rates.
Why Use Animated GIF Banners?
Animated GIF banners offer a dynamic way to capture attention compared to static images. They can be used to highlight key offers, display multiple messages in a single ad, or create a more visually appealing promotional experience.
Key Benefits:
Increased Engagement – Moving visuals attract more attention than static banners.
Better Message Delivery – Display multiple messages within a single banner.
Higher Click-Through Rates – Encourages more users to interact with ads.
Enhanced Aesthetics – Adds a modern and professional look to advertisements.
How to Use Animated GIF Banners in eDirectory
With this new feature, advertisers can simply upload GIF files as banner ads either as Billboard, Leaderboard, Square, Wide Skyscraper or Large Mobile Banner, just like they would with standard image formats. eDirectory ensures smooth integration, allowing GIFs to display seamlessly across the platform without slowing down page load times.
Best Practices for Animated GIF Banners:
Keep File Sizes Optimized – Ensure fast loading times by compressing GIFs to 2MB.
Use Subtle Animations – Avoid excessive flashing to maintain user experience.
Highlight Key Information – Use animations to emphasize promotions or CTAs.
Test Across Devices – Ensure banners display properly on all screen sizes.
Elevate Your Advertising with Animated GIFs
The addition of animated GIF support in eDirectory Version 13.7 provides advertisers with a powerful tool to create more engaging and effective banner ads. By incorporating animations, businesses can better capture attention, communicate their message, and drive more traffic to their listings. Start using animated banners today and take your advertising strategy to the next level!