In the bustling world of online directories and business listings, effective communication between potential customers and listing owners is paramount. However, managing these interactions efficiently and fairly can be a challenge, especially for site managers juggling multiple listings and user levels. This is where the Enhanced Lead plugin comes into play, offering a streamlined solution to optimize lead management for site managers.
Understanding Leads
Before delving into the intricacies of the Enhanced Lead plugin, let's first clarify what leads are in the context of a business directory website. Leads refer to the messages or inquiries that end users of the site send to the owners of specific listings. Typically, users initiate these interactions by clicking on the "Send a message" button found on the listing detail page.
These messages serve as valuable opportunities for businesses to engage with potential customers and convert inquiries into sales or bookings.
Introduction to Enhanced Lead Plugin
The Enhanced Lead plugin enhances the lead management capabilities of business directory websites by empowering site managers to set the maximum number of leads that a listing can receive based on its level. This feature ensures fair and equitable distribution of leads among listings, while also allowing administrators to customize lead quotas according to different membership tiers.
How It Works on the site manager area
1. Defining Lead Quotas for the listing levels: To define the maximum number of leads that a listing can receive for each level, site managers can navigate to Settings, and then click "Manage Levels and Prices" section of the administrative panel. Here, they can specify the desired quantity of leads for each level and save the changes accordingly. This functionality provides administrators with granular control over lead allocation, allowing them to tailor lead quotas to suit the needs of their directory platform.
Note: The "Enhanced Lead plugin" is a plugin sold separately. If your site doesn't have the lead settings as demonstrated above, please check this link for more details: Enhanced Lead Distribution, or reach out to your dedicated sales representative.
2. Setting Individual Lead Quotas: Additionally, site managers have the option to set individual lead quotas for specific listings. By accessing "Content" → "Listings," selecting an existing listing, and clicking "Edit".
Site managers can fill out the "Total allowed Leads" field with the intended number of leads for the listing. In cases where no specific quota is set, the standard lead allocation configured for the respective level will be automatically applied according to the configuration set on step 1 of this article.
How It Works for listing owners
3. Dedicated Lead Management: For listing owners, the Enhanced Lead plugin offers a dedicated date filter for managing leads, ensuring that they can effectively track and respond to inquiries within the allocated quota. This feature enhances the overall user experience by streamlining lead management processes and promoting timely communication between businesses and potential customers. When the listing owner logs in the site, they are able to see under their dashboard, the leads they received to check, manage and reply them.
4. Lead Quota Notification: When the number of leads for a listing reaches its limit, a notification is displayed to the listing owner, prompting them to unlock additional leads.
Upon clicking the option to unlock more leads, the confirmation message they will see the message, "Your request has been sent successfully. Our team will get in touch soon", triggering an email notification to the site manager.
5. Site manager email notification: The site manager receives an email requesting to increase the number of leads for the client with the client email, listing title, and the total amount of available leads. In the example below, the listing has access to one lead, but there are two more leads left for the listing owner to see, 3 leads in total.
6. Site Manager Action: As a site manager, you have two options upon receiving the notification:
- Increase Lead Quota: You can increase the number of leads for the client without any charge, following the steps outlined in the article.
- Charge for Lead Upgrade: Alternatively, you can charge the customer to upgrade their lead quota. To do so, you must define a price and send a custom invoice through the payment gateway used on the site. While eDirectory does not support direct charging, once payment is received, you can upgrade the leads for the user accordingly.
Note: The "Enhanced Lead plugin" is a plugin sold separately. If your site doesn't have the lead settings as demonstrated in this article, please check this link for more details: Enhanced Lead Distribution, or reach out to your dedicated sales representative.
In conclusion, the Enhanced Lead plugin revolutionizes lead management within business directory websites, offering robust features to streamline communication and enhance user satisfaction for both site managers and listing owners. With its intuitive functionalities and flexible options, the plugin empowers administrators to effectively manage lead allocation while providing listing owners with the tools they need to engage with potential customers seamlessly.