Introduction


Traffic statistics are a crucial component of running a successful directory. They provide valuable insights into how listings are performing and allow site managers to demonstrate the effectiveness of advertising to their sponsors.

In this article, we will explain how traffic statistics are measured in eDirectory, where you can find them, and what each metric represents.


eDirectory simplifies this process by offering an automated monthly email report that provides sponsors with a summary of their listing performance. If you would like to enable this feature, you can set it up here: Sponsor Stats E-mail.


Understanding eDirectory Traffic Statistics


It is important to note that eDirectory's statistics may differ from those provided by Google Analytics or other web tracking systems. This is because eDirectory applies a filter to remove bot traffic (excluding visits from known bot IP addresses), whereas other tracking systems may use different filtering methods. As a result, slight variations in reported numbers are expected.


How to Access Traffic Statistics


To view the traffic statistics of a listing, follow these steps:

  1. Log in to Site Manager and navigate to the Content tab.
  2. Click on the Listings option.
  3. Locate the listing you want to analyze, and on the right side of the screen, you will see a micro version of the listing. Click on Traffic Reports at the bottom right corner.

Understanding the Metrics


Traffic statistics are recorded on a monthly basis, and the report includes four key metrics:

  • Summary: The total number of times the listing appeared in a general search within the directory.
  • Detail: The number of times visitors clicked on the listing to view more information.
  • Click Thru: The number of times visitors clicked on the listing’s website link to navigate to an external page for further details.
  • E-mail: The number of times visitors used the contact form option "Send a message" to email the listing owner requesting more information.



Conclusion


Monitoring traffic statistics allows site managers and sponsors to assess the impact of their listings and make informed decisions about their advertising strategies. By understanding these metrics, sponsors can gain insights into visitor behavior and engagement, ultimately improving their online presence.

For more details or assistance, feel free to reach out to our support team.