The Facebook Pixel is a powerful analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. By having the Facebook Pixel installed on your eDirectory website, you can track conversions, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your site.

Installing the Facebook Pixel through Google Tag Manager simplifies the process of managing multiple tracking scripts and ensures that your tags are firing correctly. Here’s a step-by-step guide to help you configure Facebook Pixel on Google Tag Manager.


Before proceeding, ensure you have the following:

  • Google Tag Manager configured on your site. Click here for instructions if you haven’t set it up yet.
  • The Facebook Pixel script ready to use.

If you have both of these prerequisites, you can proceed with the steps below.

Step-by-Step Guide

Step 1: Log in to Google Tag Manager

To log in to your Google Tag Manager panel, click here.

Step 2: Add a New Tag

Once logged in, select the option "Add a new tag."


Step 3: Name Your Tag and Configure

Choose a name for the tag, then click on "Tag configuration"


Step 4: Select Custom HTML

Search for "Custom HTML" in the options and click on it.


Step 5: Paste the Facebook Pixel Code

Paste the Facebook Pixel code into the provided space. Then click on "Triggering."


Step 6: Set Triggering to All Pages

Select the option "All pages" to ensure the pixel is active on every page of your site.


Step 7: Save the Tag

Click on "Save" to store your new tag configuration.


Step 8: Submit the Changes

Click on "Submit" to apply the changes.


Step 9: Publish the Tag

Finally, add a name, a short description, and click on "Publish" to make your new tag live on your site.


Step 10: Make the tag live

After publishing the tag, you should see the message that the tag is live on your site. 

Verifying the Pixel Installation

To verify that the Facebook Pixel is working correctly on your site, I suggest downloading the Google Chrome extension called "Facebook Pixel Helper." This tool will show you if the pixel is active and functioning properly on your website. Here’s an example of what to look for:


If you still cannot see the pixel on your site, try clearing your browser cache and check again.

By following these steps, you will have successfully configured the Facebook Pixel on your eDirectory website using Google Tag Manager. This setup will enable you to track user interactions and gather valuable data to optimize your Facebook advertising campaigns.