Introduction

eDirectory has a built-in feature that automatically sends monthly emails to sponsors (paying customers who advertise their listings on your site) with their listing performance statistics. This feature helps sponsors track the engagement and effectiveness of their listings, providing valuable insights into visitor interactions.

Sponsor Stats Email is an essential tool for ensuring your sponsors remain informed about their listing traffic and performance. In this guide, we'll walk you through the steps to enable and configure the Sponsor Stats Email feature.

What is the Sponsor Stats Email?

The Sponsor Stats & Engagement Email is an automated email that provides sponsors with a summary of their listing’s traffic statistics on a monthly basis. This includes metrics such as:

  • Summary: This statistic means the amount total that this listing appeared in a general search. 

  • Detail: This statistic shows the amount of times that the listing was clicked on. 

  • Click Thru:  A Click Thru means a visitor has read the details of the listing and has clicked on the link to go directly to the listing's linked website for more information.

  • E-mail: An e-mail statistic means that a visitor has e-mailed the listing requesting more information.

  • Phone: A phone statistic means that a visitor has clicked on the phone number to contact the listing.

  • Additional phone: An additional phone statistic means that a visitor has clicked on the additional phone number to contact. 

For a deeper understanding of Traffic Statistics, visit this link: Traffic Statistics.

Steps to Enable Sponsor Stats Email

To enable eDirectory to send monthly emails with listing traffic statistics to your sponsors, follow these steps:

1. Edit the Email Content

  • Log in to your Site Manager.

  • Navigate to Email Editor.

  • Locate and select the Sponsor Stats & Engagement Email template.

  • Modify the email body as needed to match your branding and messaging.

  • Save your changes.

2. Activate Sponsor Stats Email for Specific Listing Levels

  • After editing the email, ensure it is enabled for the correct listing levels.

  • Check the boxes for the listing levels that should receive the stats email.

  • Save the settings.

3. Ensure Sponsors Have Opted In to Receive Emails

In order to make sure sponsors receive the email, there are two ways to accomplish it:

  • Sponsors can enable this option under their logged in area, click on the account option.

  • Enable the option "Notify me about listing reviews and listing traffic", and save changes.

  • Alternatively, the Site Manager can enable this setting under their site manager account  by:

    • Navigating to User Accounts > Sponsor accounts > selecting an account to edit

    • Enabling email notifications.

4. Verify Key Requirements

For the Sponsor Stats Email to be triggered successfully, the following conditions must be met:


✅ The listing must be active. 

✅ The Site Analytics feature in General Settings must be enabled. 

✅ The sponsor must have opted in to receive emails from eDirectory. 

✅ The sponsor’s account must have a valid email address.

✅ The listing must be at least 30 days old for the first email to be sent. 

✅ The listing must have recorded statistics (e.g., views, leads, or engagement) from the previous month.

Note: If a listing has no recorded statistics, no email will be sent.

Important Note:


Email Sending Configuration

Sponsors will only receive the stats email if email sending is properly configured on your site. Ensure that your email settings are correctly set up to allow automated emails. For detailed instructions on how to configure email sending, refer to this guide: How to Configure Email Sending.


Conclusion


By enabling and properly configuring the Sponsor Stats Email, you provide sponsors with valuable insights into their listing performance, helping them assess the effectiveness of their advertising efforts. This automated feature not only adds transparency but also enhances the sponsor’s experience on your platform. Make sure to follow the steps outlined in this guide to ensure your sponsors receive timely and accurate listing performance reports each month.